If you didn't know GW released a new version of 40k earlier this year [hooray for delaying these posts ;) ], I may have mentioned it but if not what the flip have you been reading on this blog? Anyway they decided to celebrate that release with a number of items to help promote the new edition. Now I think this is a good idea and something I've thought for a while they should be doing permanently, not just on special occasions. First up we have their Beanie Hat. I was definitely up for one of these, despite the rather small embroidered badge on it. I said to myself if it was less than a fiver [but predicted it would be £6] I'd get one. I'm partial to a hat being follicly challenged and was amazed at the £4 price tag. I was even more amazed when I got home and saw they were going for £16 on ebay! By that stage I'd already discovered it was too small for me and I'm pretty sure my head isn't particularly large, small-medium in fact. I'd gifted it to my son and then immediately regretted it once I saw the resale value, ha, ha!
There's more though - t-shirts. When was the last time GW did T-shirts? Certainly not in the two years I've been back gaming. It's not like you can't make a big return on a T-shirt anyway. I can't imagine anything less than £10 for a T-shirt and more like £15 and most t-shirts I've looked to get printed you can get them for about £5 for 50 printed. Given the economies of scale GW could get printed they're bound to be cheaper increasing their margins. More importantly though, like any good sports manufacturer will tell you, slapping your logo on an item of clothing and getting your customer to pay you to then advertise for free as a walking billboard then that's just win-win!
Of course there are plenty of items at Warhammer World but I think there's still room in your average store for merch. So some of my ideas they've somehow stolen from my mind, lets see if they start expanding their merch range?